“The partnership with Sensalytics marks a significant step forward for us and our customers. By creating synergies between digital technologies, we can drive successful digitalization in retail and deliver an exceptional customer experience. Our focus remains on providing a clear and effective digital customer approach on-site.“
Johannes Mika
Product Manager Retail Analytics
THE PARTNER
The Göttingen-based retail-tech company XPLACE is a global leader in digital signage solutions in the DACH region. As a solution provider and system integrator, XPLACE specializes in the digitalization of the customer journey at the point of sale (PoS).
With over 20 years of experience in international key account business for PoS digitalization, XPLACE operates in more than 25 countries across three continents. The company maintains a strong presence through its subsidiaries, partner companies, and a dedicated team in sales and service.
THE CHALLENGE
Digital communication has become an integral aspect of modern interactions, making it essential to ensure the effectiveness of digital signage and other communication measures. One of the major challenges is making the success of these initiatives measurable and optimizing them when necessary.
To tackle this, xplace sought a partner capable of measuring success. Additionally, xplace aimed to create synergies between digital technologies to enhance the customer experience. Specifically, sensalytics‘ technology was chosen to measure people flow, enabling the effectiveness of digital signage marketing to be quantified.
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