The Evolution of Tracking Technology in Retail
Tracking technology has come a long way in recent decades, offering a wide range of possibilities for analyzing customer behavior and...
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Omar Tello
Dec 6, 20233 min read
Artificial intelligence - the tech trend in retail?
Retailers are faced with the need to continuously adapt to dynamic customer expectations while reducing operational inefficiencies in...
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Omar Tello
Nov 10, 20234 min read
The Future of Shopping Centers: Reinventing Retail with Mixed-Use Malls
Live upstairs, work downstairs in the co-working space, eat in the various restaurants available, and shop in the middle: At a time when...
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Omar Tello
Oct 27, 20233 min read
Connected Retail Analytics: Making the success of physical marketing efforts measurable
In today's digital world, where technology has permeated our daily routines, retail is also undergoing a transformation. Once considered...
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Omar Tello
Aug 10, 20234 min read
Retail Analytics - sensalytics debunks five big myths
In the age of digital commerce and ever-increasing competition among retailers, retail analytics has become an essential tool for...
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Omar Tello
Jul 27, 20233 min read
Retail Analytics: Key metrics every retailer should know and track
The retail industry is a complex and dynamic segment where many factors influence the success. A number of metrics, or key performance...
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Omar Tello
Jul 5, 20233 min read
Mall Analytics – Why Real Estate Operators Should Also be Interested in Retail Analytics
Most German shopping centers have one thing in common: No one knows exactly what is going on inside. Very few use mall analytics;...
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Omar Tello
Jun 27, 20234 min read
Real-life tracking benefits these five areas
Real-life tracking benefits these five areas Aggregate data, define conversions, record user behavior: What has long been taken for...
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