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Real-life tracking benefits these five areas

Quelle: sensalytics GmbH

Real-life tracking benefits these five areas

Aggregate data, define conversions, record user behavior: What has long been taken for granted in the online world, supported by a wide range of tracking tools while users are on a website, is not yet widely available in brick-and-mortar retail. But if brick-and-mortar retailers are to keep pace with the World Wide Web and its offline and point-of-sale (POS) counterparts, they need to know as much about their customers as online retailers do.

And it is not just the retail sector that can benefit from the highly accurate analytics that are possible with today's technology - be it in smart offices, theme parks, or the mobility sector. An overview:

1. Food retail

Whether it's significantly reduced waiting times or self-checkout control, sensalytics provides food retailers with a system that helps them be more successful in many areas. The intelligent checkout management system supports efficient staff utilization by opening and closing checkouts according to demand and visitor flow. In the self-checkout area, 3D tracking is used to open the exit gate only if the person has already paid. In addition, food retailers can classify visitors by category, such as impulse or weekly shoppers. The technology can also determine traffic levels, i.e. how many people are in the store at any given time. In addition to the pandemic, during which level detection even saved businesses, it can now be used to reduce waiting times, for example.

2. Non-food retail

Improve customer satisfaction, increase sales, optimize product placement: Many retailers already rely on sensalytics. The technology gives operators a constant overview of what is happening in the store and allows them to rethink their strategic decisions based on data. For example, by analyzing visitor flows, it is possible to place products in a store so that they are purchased more often. The data can also be used to optimize routes and guide shoppers through the store in the best possible way - creating a perfect shopping experience that also makes retailers happy by converting visitors into buyers. Based on the data collected, store managers can plan staffing more efficiently to achieve a higher conversion rate for each store.

The CX Engine, developed by sensalytics, is a digital support tool for service staff that frees them from organizational and time-related issues and thus optimizes the customer experience in the long term. How does it work? Based on real-time visitor frequency measurements and behavioral analysis, the technology enables immediate recommendations for action via smart devices such as tablets, smartphones or smartwatches.

3. Mobility sector

Data analytics is also becoming increasingly important in public transportation. Passenger demands are growing, especially in urban areas where overcrowded trains and buses are the norm. Transport operators are therefore well advised to measure and understand passenger flows in order to act accordingly, both operationally and strategically. This allows them to plan for optimal capacity utilization and deal with unforeseen events such as disruptions. Transport companies can also use tracking to organize major events with a high degree of precision.

In addition to pedestrians, it is now possible to detect wheelchairs, bicycles, or baby carriages and draw conclusions about mobility needs. This makes it much easier to organize traffic flows according to the mobility needs of individual road users. Based on the data collected, transit operators can make strategic decisions about staffing, scheduling, and fares.

In turn, real-time analysis enables operators to provide passengers with the best possible travel experience. Real-time data display platforms at stations, on the web, or through apps enable passengers to make individual travel decisions, such as adjusting their route or time to match actual demand - for a more comfortable journey and use of public transport.

4. Smart offices

Occupancy Management: Room bookings, scheduling, access management and more - the smart office as a data-centric space where employees can work flexibly and productively is unthinkable without proper tracking. In today's world of hybrid work, real-time tracking makes it technically possible for employers to customize the work environment for their own employees. Not only can companies determine which spaces employees prefer, but they can also find out how much space they actually need and adjust their space accordingly. Employees, in turn, can use smart office solutions to tailor their work environment to their own needs or even see how busy they are in advance, ultimately leading to greater job satisfaction and productivity.

5. Tradeshows & exhibitions

Who was where at what time? How long did they stay at the booth? For exhibition organizers, facts about their visitors are essential for planning, organizing and executing. Real-life tracking helps them determine how the entire show floor, individual halls and specific stands are being used. This means that hall utilization, hotspot visits and show success are no longer a black box, but can be precisely analyzed with the help of well-founded data. Less popular, but even more important, the data collected also allows toilets to be cleaned as needed, as the tracking system accurately and easily determines when it is time to use the toilet brush again. This allows for better planning that reduces cleaning costs, more efficient use of cleaning staff and, last but not least, happier visitors.

Cross-industry: Improve Touchpoints with Real-Life Tracking

Of course, there are many other areas that can benefit from real-life tracking, such as stadiums, which can optimize their break times to generate more revenue, or organizers of major events: They get highly accurate insights from the analysis and can plan and organize their event based on the data.

Real estate operators, for example, benefit from being able to classify their assets based on the data collected - and get answers to questions such as "How busy is my property?" or "What makes the location special?

Wherever people are - amusement parks, bank branches, car dealerships or canteens - the use of real-life tracking makes sense. The possibilities for data collection are virtually limitless.

It goes without saying that retail, as well as many other sectors, benefits from real-life tracking. Achieving conversions, and ultimately sales, depends on in-depth, data-driven analysis that can be applied to customers and their needs. Whether it is user behavior, footfall analysis or frequency measurement, all this and more is possible with real-life tracking. Only when retailers or operators know who enters the space and when, and what their objectives are, can they plan accordingly and improve the various touchpoints.

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