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sensalytics and C&A begin Europe-wide partnership for innovative customer traffic measurement.

Stuttgart, May 05, 2024. C&A, one of the largest European fashion retailers, is partnering with sensalytics, a leading provider of real-world tracking technologies based in Stuttgart. As part of the partnership, Sensalytics will equip around 1,300 C&A stores across 17 European countries with advanced people-counting technology over the next 12 to 24 months. In Germany alone, around 400 stores will receive the new technology.

The rollout has already begun in seven countries. C&A's "Customer Counting" initiative offers a future-oriented solution for the chain's store management, focusing on precise customer counts and real-time data access.

Precise Counting Accuracy Provides Valuable Data

By implementing advanced 3D sensor technology and sensalytics' expertise, the "Customer Counting" system ensures precise counting accuracy. Currently, C&A stores access valuable live data via the sensalytics portal, which the internal IT department uses for reporting through an API.

“C&A is on its way to becoming a modern European omnichannel fashion retailer. Understanding our customers and knowing what they want, when, and where is crucial. Sensalytics' precise real-time counting provides us with accurate and meaningful insights,” said Carsten Horn, Chief Commercial Officer, C&A Europe. “This improves customer experience and boosts operational efficiency. Sensalytics' innovative in-store tracking features offer us a future-proof system for the coming years.”

Setting New Standards in Store Management

Sensalytics manages individual store planning, oversees the pan-European rollout, and ensures a smooth launch after installation. The collaboration underscores both companies' commitment to innovation and customer focus in brick-and-mortar retail. By using state-of-the-art technology, they set new standards for store management and customer interaction in the industry.

“The data provided by our technology allows C&A to significantly improve operational efficiency and optimize the customer experience beyond previous possibilities,” said Omar Tello, CEO and founder of sensalytics.

About sensalytics

sensalytics is a real-life tracking company founded in Stuttgart in 2015. Using highly accurate, GDPR-compliant 3D sensor technology and an intuitive, cloud-based analysis platform, movement data of people and objects can be determined and analyzed in real time and with millimeter precision. The SaaS company operates in numerous sectors, including food and fashion retail, amusement parks and Industry 4.0. Founded by Omar Tello and Dominik Laubach, the company uses artificial intelligence and machine learning to harness the motion data obtained for the strategic and operational optimization of processes and spaces. Its more than 500 customers from 10 sectors include Aldi Süd, TOM TAILOR, SAP, Messe Frankfurt, OUTLETCITY Metzingen and Legoland.

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About C&A Europa

With over 1,300 stores across 17 European countries and more than 27,000 employees, C&A is one of the leading fashion companies in Europe. C&A welcomes millions of visitors to its stores in Europe and its online shop every day. C&A offers fashion for everyone. For more information, please visit our website.

Press contact

Betty Kieß, Chief Communications Officer

For press inquiries, please contact:

Bianca Maley, External Affairs DACH

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