“Thanks to the technology and technical expertise of sensalytics, we can analyze what is happening on the floor with high precision. This provides the perfect foundation for strategic process optimization. As a strong partner, sensalytics helps us to collect relevant key figures and interpret them correctly.“
Manuel Behr
Head Of Leasing, Aachener Grundvermögen
THE CUSTOMER
MÜNSTER ARKADEN is a shopping center that has been around since 2006 and is centrally located in the historical Principal Market in Münster (North Rhine-Westphalia).
MÜNSTER ARKADEN houses a total of 23,600 m² of retail space on three floors, on which there are restaurants, numerous retail shops, and the central branch of the public bank, Sparkasse Münsterland Ost.
Based on its location alone, the mall is a relevant factor in the revitalization and general attractiveness of the city center. A product range tailored to the customers and a diverse range of gastronomic choices are essential driving factors for the general success of shopping centers and department stores. They help ensure that a shopping center like MÜNSTER ARKADEN is and remains an asset to the pedestrian zone.
THE CHALLENGE
Revitalizing MÜNSTER ARKADEN: to be sure that the mall remains competitive, the operators wanted to measure and analyze in detail the events inside the shopping center.
For the tenants of the individual stores, the data is used to DETERMINE THE CONVERSION RATES. The center management, in turn, needs data in order to optimize the floor space in a targeted manner. With this knowledge, they wanted to find out what correlations exist between the individual stores and which retail store actually functions as an anchor store.
The marketing on the floor should be adapted and optimized to the needs of the customers. The owner of the mall also has an interest in being able to reassess the performance of the property at any time and in creating a uniform digital platform for every one involved.
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