EUROCIS 2024
DÜSSELDORF
27th - 29th Feb 2024
HALL 10 / A 48
VORTRÄGE
In times of increasing competition and scarce resources, retail is all about one thing: optimisation. As the digital backbone for stationary retail, we at sensalytics can help.
RETAIL & PATH ANALYTICS
With sensalytics you receive all frequency and path analyses not only as KPIs, but also visually processed - simple, understandable and always in real time!
QUEUE MANAGEMENT
Guaranteed shorter waiting times at the checkouts thanks to the automatic checkout management system from sensalytics. We open the tills shortly before the rush and thus increase customer satisfaction.
CX ENGINE
The CX Engine (CX = Customer Experience) is the digital assistant for your staff to be at the right place at the right time and increase the conversion rate. Proven.
TALKS
Data-based Customer Centricity – Shaping the Next Generation of Customer Engagement in Physical Retail
WITH MARTIN BRESSEM (_BLAENK) AND OMAR TELLO (SENSALYTICS CEO)
Tu, 27th Feb 15:40 - 16:00 h
CONNECTED RETAIL STAGE
Omnichannel retailing is here to stay - but how does it really come to life?
It's simple: Through cutting-edge technology that allows each customer to be recognized as the individual they are - and advised accordingly!
The presented store concept uses a bunch of technologies to offer the ultimate customer experience: visitors voluntarily register at a check-in terminal upon entering the store and are defined as VIP customers who benefit from enhanced, personalized service based on their own shopping behavior and interests.
This is based on the so-called 'CX Engine', a unique technology tool with real-time tracking and powerful analytics software. In addition, another commerce engine is implemented for personalized content and shopping functionalities. Based on the latest technology, the store concept brings together online and offline data to create a truly holistic omnichannel experience for customers.
In this keynote, the audience will learn more about how this technology elevates the status quo of physical retail to a truly holistic omnichannel experience.
The future of physical retail spaces with a true vision of customer centricity is here!
RETAIL ANALYTICS
RETAIL ANALYTICS is not only relevant for online retail. The stationary retail also has an interest in obtaining precise key figures on its own customers. PEOPLE COUNTING and PATH ANALYTICS form the foundation.
You use the number of passers-by and visitors for the BASIS ANALYSIS of the stationary retail. Thanks to our REAL-TIME ANALYSIS, you can also keep an eye on the occupancy of your premises at any time and react immediately.
With our path analytics system, you can go one step further: track the paths of all persons and classify them accordingly, e.g. in INTEREST, BUYER and STAFF. The sensors can also determine dwell times and interactions of customers with staff.
GUARANTEED SHORTER WAITING TIMES AT THE CHECKOUTS
Let's face it: nobody likes to wait unnecessarily long at the checkout in food retail - least of all paying customers! How would it be if your checkouts could open and close completely automatically depending on the customer rush? sensalytics makes that possible!
Our AUTOMATIC CASHIER MANAGEMENT SYSTEM opens the tills shortly before the rush - saving your customers time and frustration!
Using our analytics platform, you can see how waiting times are reduced. You can also use these findings analytically for future cashier and staff planning!
IN THE RIGHT PLACE AT THE RIGHT TIME
What can bricks-and-mortar retailing do that online retailing cannot? Correct: personal advice from person to person and interaction with the product! Stationary retail must use these clear USPs again and declare EXCELLENT CONSULTATION to be the highest good. The CX ENGINE (CX = Customer Experience) is the DIGITAL ASSISTANT for your workforce to be in the right place at the right time.
The CX Engine builds on our Path Analytics system, which allows you to always keep an eye on the visitors inside your shop. The sensalytics CX Engine determines the behaviour of your visitors, classifies them and, in the next step, informs your staff when a visitor needs advice. This information is provided via a smartwatch or the smartphone of your employees.
